* A preemptive move toward a stronger marketing network in China, which is expected to become the world’s largest lubricant market in the near future
* Products will be supplied through the global tire giant, Michelin’s “Tire Plus” shops
* SK Lubricants’ Shanghai flagship store opened, spurring active promotion of its ZIC brand
SK Innovation’s subsidiary, SK
Lubricants, has stepped up its forays into the Chinese market, the largest
lubricant market in Asia, in a bid to strengthen its global marketing
capabilities. Through a partnership with a global tire company, SK Lubricants
has acquired 1,500 stores into its distribution network, headed by its recently
opened flagship store in Shanghai.
From the 1st of this month, SK
Lubricants will offer four transmission lubricant products of its ZIC brand
through the global tire giant, Michelin’s “Tire Plus” store. This cooperation is
expected to serve as the point of entry into the Chinese market for SK
Lubricants, providing an opportunity to expand the sales of ZIC brands in
SK Lubricants has also opened a
flagship store in Shanghai (上海瑾庆汽车服务有限公司) on the 8th this
month. The flagship store specializes in the sales and promotion of the ZIC
lubricant product lineup.
With its prime location on a major
road connecting downtown Shanghai to Hongqiao International Airport and elegant
interior design, the flagship store will serve as the point of introduction for
the Chinese customers into the ZIC brand. The flagship store also incorporates
a full range of automobile maintenance services, offering three lifts, two
tuneup rooms, and a car wash facility. SK Lubricants expects the flagship store
to contribute about 3,500 L of lubricant sales per month.
SK Lubricants has established its
Chinese corporation in 2003, and has supplied the Chinese market with about
80,000 tons of lubricant products from early 2012 through its Tianjin facility.
Contributing nearly 25% of the entire global sales for SK Lubricants, the
Chinese market has become a focal point for the future growth of the company.